Abandon all hope, ye who enter here for the 2026 World Cup soccer tournament. Whichever of the 47 visiting national teams you come to support during the month-long competition, to be hosted mostly by the United States (along with Canada and Mexico), there is the specter of Trump’s Inferno.
The “welcome” that Vice President JD Vance has offered foreign visitors to the 78 matches scheduled for 11 U.S. cities really is an ominous warning: As soon as the event is done, Vance said, “we want them to go home.” Overstaying visas, he said, would result in dealing with Homeland Security secretary Kristi Noem and the suggestion of a deportation round-up by Immigration and Customs Enforcement agents.
“Don’t overstay your visa,” Transportation Secretary Sean Duffy added during a task-force meeting regarding preparations for next year’s June 11-july 19 production. “Don’t stay too long.”
So already the Trump administration has thrown sand in the gears of what figured to be a financial gold mine and global party. According to Politico, Human Rights Watch is urging Gianni Infantino, president of soccer’s international governing body, FIFA, to “be prepared to reconsider” staging games in the United States at all, based on “grave concerns” over U.S. border policies. In soccer terminology, creating such concerns amounts to an “own goal” by the White House.
Since the World Cup last was contested in the United States, in 1994, the tournament has doubled in size—from 24 national teams to 48, from 52 matches to 104—and therefore doubled in economic potential. In ’94, the event generated a $1.45 billion profit—mining more than $84 million in ticket sales, more than $90 million from television rights, more than $60 million in merchandizing.
The irony then was that, leading up to the tournament, there had been a general sense of “Who needs World Cup soccer in the United States?” Soccer still was widely considered a furrin sport on these shores, not yet challenging baseball, basketball, football or hockey for fervid spectator interest. There was not yet a major professional soccer league here. At the time, the great Sports Illustrated sportswriter Frank Deford’s sly perception—that “USA” stood for “Uninterested in Soccer A-Tall”—was on the mark.
Yet that 1994 tournament set an attendance record that still stands after seven subsequent Cups—68,626 per match, 3.57 million total. It proved, beyond America’s taste for spectacles and America’s aptitude for hucksterism and merchandizing, that the United States indeed is a hyphenated nation. The great majority of Americans are descended from somewhere else, after all—Italian-Americans, Irish-Americans, German-Americans, Argentine-Americans and so on—and so many were able to feel a connection with, and the allure of, teams from the ancestors’ Old Country.
There is no specific data on the percentage of foreign fans who added to the ’94 tournament’s rollicking success, but it was clear that a huge number came along with their visiting teams, enlivening the American competition venues.
Contrast that with current build-a-wall politics, with the rolling up of the U.S. welcome mat, with the Trump administration’s demonization of virtually all immigrants and non-citizens. (An exception appears to be white people from South Africa, whom the White House has welcomed as refugees it considers persecuted in their Black-majority homeland. The paradox is that white South African fans would be following a national team, which is so far dominating its World Cup qualifying group, that is composed of mostly Black players—a team informally known as “Bafana Bafana,” which is a Zulu term that translates to “the boys, the boys.”)
All this Cup uncertainty is unfolding amid declines of 10 to 17 percent in international visits to America because of foreigners’ negative perceptions of U.S. policies, reports of detentions and deportations, higher tariffs related to travel (among other things), and many nations advising their citizens to skip treks to the United States.
The New York Times just reported that the U.S. is on track to lose $12.5 billion in international travel spending in 2025, from $181 billion to around $169 billion since last year. Land trips into the U.S. by Canadians are down more than 20 percent. Western Europeans’ holidaying from across the pond has declined for the first time in four years.
The inhospitable vision of Trump, the isolationist bent and irrational xenophobia, recall novelist Henry Miller’s observation from 80 years ago: “It isn’t the oceans which cut us off from the world. It’s the American way of looking at things.”
These days, it’s the rude go-back-to-where-you-came-from decrees.











